The Equal Group Technology Stack

Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa enables users to view audience demographics, engagement, traffic trends, keyword research, traffic sources, and website comparisons.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Leadfeeder identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems.

Amazon CloudFront is a content delivery web service.

Anchor by Spotify is a podcast creation tool where podcasters are able to mark select episodes as subscriber-only content, then publish them to Spotify and other platforms.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

Medium is a blog-publishing platform.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

OpenResty is a full-fledged web application server by bundling the standard Nginx core

ASP.net is an open source framework for building web applications and services with .NET and C#.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Visual Basic .NET (VB.NET) is a multi-paradigm, object-oriented programming language, implemented on the .NET Framework.

Calendly is an appointment and meeting scheduling software for business professionals and their clients.

Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all traffic routed through its intelligent global network, which gets smarter with each new site added.

Embedly helps publishers and consumers manage embed codes from websites and APIs.

Event management and registration

Google Tag Manager helps marketers control the end-to-end process of adding website tags.

Later helps to plan, schedule, and manage content for Instagram.

Linktree is a tool for optimising Instagram traffic.

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows. 

MailChimp Marketing is a marketing automation platform designed and developed for businesses using email to reach out to their target markets

Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets".

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.