The Dressupper Information

THE DRESSUPPER™ is an international project created by Corinna Trebbi, an Italian fashion designer; it’s a digital project (app/website) which belongs to the fashion world and connects the consumer with the Brand, making the purchase easy to accomplish. This groundbreaking project offers young designers and cutting-edge fashion houses a wider exposure for their products because is a new way of thinking, conceiving and designing fashion and, at the same time, an opportunity of great potential for your company. THE APP: MAIN FUNCTIONS THE DRESSUPPER™ allows the user choosing a male or female avatar to customize (skin colour, make up, hairstyle, personality), selecting his own sizes and receiving focused style tips. Once the avatar selected, the user chooses the garments and accessories he prefers into the Show Room section and gets the avatar to wear them into the Dressing Room. Here he meets the Good Guy and the Bad Guy: if questioned, they’ll suggest him politely or ironically. Moreover , the style detector function helps the user evaluating his outfit’s fashion level. This creative process flows into the Store section where the user can purchase the whole outfit or just a single item. REASON WHY • It’s a unique project that has no competitors. • It’s a new way of thinking, conceiving and designing fashion • It’s an important and international showcase for designers, fashion houses and brands which want to approach a new “outside the box” communication • Partners will be free to choose the garments they want to focus the attention on • It allows to push sales of specific garments in a new way