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The DPS helps beauty and wellness brands create products that build lasting brand value through consumer relevance and commercial success. We believe every product is a brand decision—and not every product deserves to exist. Through The BrandKey™, our proprietary methodology, we identify the right market opportunities and align product strategy, development, packaging, commercialization, and manufacturing around one goal: building products that strengthen the brand. From deciding what to build next to manufacturing at scale, The DPS brings strategic and commercial intent to every decision. Products Worth Building.

theDPS Questions

The theDPS annual revenue was $6.4 million in 2026.

Ed Shin is the COO of theDPS.

20 people are employed at theDPS.

theDPS is based in Irvine, California.

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