The Data Human Information

Every data point is a person. Most of them never read the terms. We're living through the years when the terms of the next century get set: what can be collected, what can be inferred, what can be used to train a machine, and what a person is still allowed to refuse. Most of it's being decided quietly, in defaults, and hardly any of it is being written down. The Data Human writes it down. The Index scores companies across five dimensions: transparency, consent, clarity, control, and empathy. Every score is published with the reasoning behind it, so it can be argued with rather than simply believed. Collecting data isn't the problem. Extraction is: value taken without the person understanding it, agreeing to it, or getting anything back. A brand can hold a great deal of data and still score well, as long as the asking was done properly. It isn't a compliance checklist. It's a record of how people were treated while this was still being decided.