The Cru Information

Founded by Jeanine Bribosia in 2010, The Cru specialises in media relations and communications strategy for hospitality, lifestyle, destination and food + drink brands. The Cru is run by co-directors Jeanine Bribosia and Shannon Blanchard. Our team includes experts in public relations, content, publishing, digital media, communications and events who work together to craft our clients' brand message, generate effective earned campaigns, share their story and engage with the audiences that matter. We work with restaurants, bars, precincts, food and wine festivals, people, hotels and destinations that are best in class. We focus on their brand holistically, identifying strengths and challenges, benchmarking against the competition, determining aspirations and goals, and tailoring the full spectrum of our communications tools to their needs. The Cru has offices in Sydney (HQ), Melbourne and New York City. We send a weekly newsletter- Cultured by The Cru- which gathers some of media highlights about food and beverage from around Australia and the world. Clients include: Tourism Australia, The Bentley Group (Bentley Restaurant + Bar, Yellow, Cirrus, Monopole, Brasserie 1930), Breville, Lendlease, Matt Moran and the Solotel Group, Nomad Group, Single O, Food + Wine Victoria inc Melbounre Food + Wine Festival, Voyager Wines, Two Good, Three Blue Ducks, PRIOR, and more. Past clients include: noma, Kylie Kwong, Nespresso, Jock Zonfrillo and Orana, Pepe Saya, AllPress, AACo, Pernod Ricard Wines.