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The Creative is a new type of 360° support for brands in the fashion community, helmed by Lorenzo Martone and Caitlin Shockley. The Creative offers a fresh take on the traditional PR agency by encouraging a collective mentality and customized service options with a personal feel. Services offered to luxury fashion and lifestyle clients include: brand strategy and positioning, event concepting, influencer acquisition, media visibility, and creative direction supplementing each brand’s sales, marketing and social media approaches. The Creative was born out of the need for a fresh-faced, energized break from how many perceive the typical fashion PR agency. Based in the heart of Manhattan’s Flatiron neighborhood, The Creative maintains an office space housing a network of specialists with a collective mentality.

The Creative NYC Questions

The The Creative NYC annual revenue was $406000 in 2026.

Zaida Zamorano is the Co-Founder and Business Development of The Creative NYC.

2 people are employed at The Creative NYC.

The Creative NYC is based in New York, New York.

The NAICS codes for The Creative NYC are [5418, 54, 541].

The SIC codes for The Creative NYC are [731, 73].

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