The Collective Information

We believe in specialists and collaboration. The Collective is a multi-disciplinary holding company of digital expertise. We have three companies - Traffic Digital (our Performance Marketing business), Greenlight Labs (our Front Office Technology business) and TribalScale (our Product, Design and Innovation business). We house a portfolio of world-class specialists, who support our clients throughout the lifecycle of their digital transformation journey. We are practitioners. We recognize that our clients are seeking best-in-class capability across their customer experience, marketing, technology and commercial agenda, so we have designed our business around these needs. We pride ourselves in being able to support boardrooms holistically to successful navigate any digital solution or experience-led strategy. The Collective is Headquartered in Dubai, with offices and Centres of Excellence in Abu Dhabi, Riyadh, Cairo and Karachi. The Collective joined EY in July 2022, and became part of EY Studio+ in July 2025. Find out more about the EY global network: http://ey.com/en_gl/legal-statement