the CMO practice Information

As fractional CMOs we provide immediate impact. With our wealth of senior-level experience, we seamlessly integrate into leadership teams, collaborating closely with you to determine crucial objectives. We redefine the marketing landscape within your company, laying the groundwork for now and the future. Our engagements have delivered notable outcomes including surpassing historical revenue records, introducing innovative brand campaigns launching new products, fortifying sales strategies, and positioning for successful exits. Fractional leadership strikes the balance between experience and flexibility, with benefits that are tailor-made for each partner. We coach, we mentor, we build and when we are done we’ve left it better than when we found it with the team ready to take on what's next. Our approach encompasses not just a wealth of experience, but also an unwavering determination to deliver results. The CMO Practice was founded by Robin Zucker, an industry-recognized marketer who has built and guided world-class marketing teams across Fortune 500 tech, media, and entertainment companies, as well as VC-backed startups. Her leadership earned her the distinction of being a Business Insider CMO to Watch. Engagements span strategy to execution and can include: Marketing Strategy Brand Strategy AI Strategy and Implementation Paid Media Strategy Content & Social Strategy Go To Market Plans Data, Analytics & Testing Org Structure Interim Leadership Interim Team Support (across the marketing stack) Marketing Tech Stack