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C2 is North Americas Optimizely Experts. We implement, support, and optimize the Optimizely suite of products for leading mid-market brands. From strategy to implementation, adoption, and support, everything we do is engineered to empower the success of our clients, their teams, and their customers. With a niche for Optimizely-based business solutions, our team of 40+ offers high-touch service with a commitment to a “no surprises” delivery throughout the software development lifecycle. Our offerings include digital transformation services, UX and visual design, web and application development, adoption and business enablement, continuous support and optimization, and cloud hosting managed services. We have been providing digital solutions to organizations for over 15 years within verticals such as manufacturing and distribution, technology, financial services, consumer goods, higher education, and more. Our team values an intentional, enthusiastic, and low-ego approach to client service and team interactions. We’re proud to promote a company culture and work environment recognized twice among the nation’s Best and Brightest Companies to Work For, as well as being a five-time Best and Brightest winner in West Michigan.

The C2 Group Questions

The The C2 Group annual revenue was $8 million in 2026.

Michael Kunzler is the CEO of The C2 Group.

33 people are employed at The C2 Group.

The C2 Group is based in Grand Rapids, Michigan.

The NAICS codes for The C2 Group are [54151, 5415, 54, 541, 541511].

The SIC codes for The C2 Group are [737, 73].

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