The Blake Project Information

The Blake Project is a strategic brand consultancy that helps ambitious leaders turn brand into a disciplined driver of financial performance. Trusted by global brands. Built for mid-market value creation. We work at the intersection of brand strategy, business strategy, and enterprise value, helping organizations strengthen competitive position, improve pricing power, and build more valuable businesses. Our work is supported by The Brand Performance Lab, our human-led, AI-enabled environment for helping leadership teams diagnose brand performance, test strategic assumptions, and identify the growth opportunities most likely to improve business outcomes. We work with CEOs, CMOs, CFOs, private equity teams, and growth leaders at pivotal moments: When growth has slowed When differentiation has weakened When the category is changing When companies are integrating after a merger or acquisition When culture must turn strategy into daily action When the company is preparing for scale, sale, or repositioning When the portfolio has become too complex When the leadership team needs alignment When brand must contribute more directly to financial performance When leaders need better evidence before making major brand, growth, or investment decisions Our clients include mid-market companies, PE-backed businesses, growth-stage brands, national brands, global enterprises, and organizations facing consequential strategic decisions. Our work is grounded in a simple belief: brand should perform like an asset, not be managed like an expense. We partner with leadership teams to bring clarity to complex decisions, align brand and business strategy, and embed the discipline required to deliver enduring profitable growth. Clients engage us to improve demand quality, strengthen margin, increase customer lifetime value, and drive enterprise value. For The EBITDA.