The Anti-Greenwash Charter Information

Sign The Anti-Greenwash Charter to join a community of organisations committed to upholding responsible marketing standards and taking a stand against greenwashing. In today’s environmentally conscious world, customers value authenticity and prioritise brands genuinely committed to sustainability. Greenwashing – misrepresenting environmental credentials – not only erodes trust but also misleads consumers. This often stems from poor governance and marketing practices, rather than intentional deceit. – Establish Credibility and Trust Proactive organisations are addressing this issue by ensuring transparency, accountability, fairness, and honesty when making environmental claims. One effective way to demonstrate this commitment is by becoming a certified signatory of The Anti-Greenwash Charter. – Enhance Brand Reputation As a signatory, we will certify and help you promote that you are practising responsible marketing, thereby enhancing your credibility, reassuring your stakeholders, and securing a competitive advantage. – Access Expert Support Additionally, you will gain access to expert support in developing your Green Claims Policy, ensuring marketing best practices and minimising the risks of greenwashing. – Exceed Regulatory Expectations Furthermore, signing the Charter allows you to go beyond regulatory expectations by adopting transparent, responsible, and certified marketing practices.