The Alternative Information

The Alternative has been a creative pioneer in Brand Engagement since 1996. We work for ambitious brands and with people like you who always strive to keep getting better. We believe that deep down this is all everyone ever wants. Therefore, we exist to engage those who matter to you the most with this cause. What we do: We create and execute campaigns, events and experiences for brands seeking to engage people with their cause. These are designed to uncover and evoke the 'feeling with meaning' that's uniquely connected to your brand. This approach delivers both the belief and purpose required to drive performance. How we do it: Through the experience of working with high performing bands and organisations, we have developed our own Feeling with Meaning methodology. The heart of this approach is being able to identify the factors that create belief in your brand and its cause. We then turn these into physical points of engagement that express your brand’s aspirations (meaning) and inspire the wholehearted participation (feeling) amongst your people.