The Agrell Group Information

If you would like Lewis to create your book cover, please email your cover details to lewis@theagrellgroup.com . Let him know whether you have photos or an illustration that you would like to use, or whether you would like him to create an illustration for you or search for appropriate images for your design. He will write you back, providing you with an estimate. Lewis Agrell was the art director for Sarasota Magazine, chief artist for the Sarasota Herald-Tribune (a New York Times Co. publication), and manages his own business, The Agrell Group. As a professional graphic designer and illustrator, I have a great respect for the written word. I have a greater respect for those authors who are able to synthesize a vision and create a cohesive collection of chapters that inform, enlighten, entertain, and challenge the reader. I know how difficult this is, and how long it takes to go from the first inspired idea to the finished product, because Im married to a writer/editor. After struggling for months (years?) on a book, making sure that every single adverb, adjective, and clause are perfect, there is one more battle that must be fought: the cover design. In the big publishing houses authors arent even consulted when they create a cover. The design department is charged with this task, and they must do battle with the editorial hierarchy in getting their ideas approved. After several dozen ideas are presented, a final cover design is selected, and then the author is shown what his cover will look like. We now have a new world of self-publishing. With the advent of on-demand digital publishing, a new dynamic has occurred: the author can be in charge of everything, from writing, to creating the cover design, and sending the final pdf files to the digital printer. I am a book cover designer. Although I have been both a graphic designer as well as an illustrator, I have primarily focused on book cover design for the past fifteen years.