Principal @ Terry Vavra Associates (January 2005 - Present)
Chairman Emeritus @ Ipsos Loyalty (June 2003 - January 2006)
President @ Marketing Metrics, Inc. (March 1985 - June 2003)
Associate Professor @ (September 1983 - June 1998)
Terry Vavra Education
University of Illinois Urbana-Champaign
Ph.D. (Marketing, Psychometrics)
1967-1972
UCLA Anderson School of Management
MS (Marketing)
1964-1966
UCLA Anderson School of Management
BS (Marketing)
1958-1963
Terry Vavra Skills
Advertising Research
Analysis
Analytics
Brand Development
Brand Equity
Brand Loyalty
Business Development
CRM
Change Management
Competitive Analysis
Competitive Intelligence
Consumer Behaviour
Customer Delight Analysis
Customer Experience
Customer Experience Optimization
Customer Insight
Customer Intelligence
Customer Retention
Customer Satisfaction
Customer Satisfaction Management
Customer Satisfaction Measurement
Customer Satisfaction Research
Data Analysis
Database Marketing
Employee Engagement
Focus Groups
Integrated Marketing
Leadership
Leadership Development
Loyalty strategist
Management
Market Intelligence
Market Research
Marketing
Marketing Management
Marketing Research
Marketing Strategy
P&L Management
Positioning
Primary Research
Program Management
Segmentation
Social Media
Social Media Marketing
Social Media Relations
Strategic Partnerships
Strategic Planning
Strategy
Survey Design
Voice of the Customer Advocate
Terry Vavra Summary
Terry Vavra, based in Virginia, United States, is currently a Partner at Customer Experience Partners. Terry Vavra brings experience from previous roles at Terry Vavra Associates, Ipsos Loyalty, Marketing Metrics, Inc. and Pace University. Terry Vavra holds a 1967 - 1972 Ph.D. in Marketing, Psychometrics @ University of Illinois Urbana-Champaign. With a robust skill set that includes Advertising Research, Analysis, Analytics, Brand Development, Brand Equity and more. Terry Vavra has 3 emails and 1 mobile phone numbers on RocketReach.
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