Tercept Information

Tercept is an AI-powered, white-labelled unified analytics & reporting platform, built specifically for adtech and programmatic teams. We work with marquee global data obsessed companies - helping them make sense of fragmented monetization & marketing data across platforms. Unlike generic BI tools, Tercept is purpose-built for adtech workflows: - Native API integrations with ad servers, SSPs, DSPs, exchanges, ad networks & measurement platforms. - Log-level data ingestion (GAM, ad server logs, pixels, SDKs, JS, etc.) processing & visualization. - Automated tracking of revenue, CPMs, fill rates, discrepancies, pacing, run-rates, yield, match rates, ID coverage & more. - AI-driven insights to surface anomalies, inefficiencies, revenue, yield & ROI opportunities. - Ready-to-use, white-labelled dashboards tailored for ops & client servicing teams. In short, Tercept is the fastest path from raw adtech data to actionable intelligence.