Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame, every day. Powering greater creators and trusted newsmakers, Avid enables everyone with a story to tell – from Emmy®, Grammy®, and Oscar® winners to rising talent. Built on a dynamic media intelligence surface, Avid tools support the full production lifecycle, from story assignment and editorial editing through archive and distribution. Avid understands professional media from the inside, combining human creativity with AI-driven orchestration so production moves faster, costs less, and allows organizations to see what their content is worth.
Splice is the leading music creation platform, empowering musicians, producers, and sound designers with the tools to bring their ideas to life. The company’s sound-first approach features a vast library of high-quality sonic ingredients, powered by sophisticated AI tools, to assist in deep sound discovery and idea generation. Tools like Splice INSTRUMENT and Sounds are heard around the world—playing a vital role in music's soundscape. Trusted by millions, Splice also provides affordable access to plugins and DAWs through a rent-to-own gear marketplace.