Tello Information

Tello is a Jordanian-born brand specialising in socks and underwear, built with international ambition. Founded in Amman in 2014, Tello develops products for men, women and children across everyday, formal, athletic and specialised categories, alongside men’s and women’s underwear. Tello operates through a multi-channel model that brings together e-commerce, retail and wholesale. This creates direct customer relationships, broad market access and a commercial platform capable of supporting expansion across multiple countries. The brand is built for scale around a focused category, repeat-purchase products and disciplined product architecture. Tello brings consistency to product development, assortment, pricing, presentation and customer experience, enabling the brand to retain a clear identity as it enters new markets. Tello’s ambition is to become one of the defining socks and underwear brands in the Middle East and a recognised name across Europe. The brand is building the product portfolio, digital infrastructure, distribution partnerships and market presence required to compete internationally.