TELETIES Competitors

Your best friend in beauty. Leader in solid shampoo and conditioner along with hundreds of beauty products that are sustainable, specifically tailored for all hair types and accessible for everyone.

SheaMoisture: Black founded & Black Led Certified B Corp Hair & skin care made with fair trade ingredients and love SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu. Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions. Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.

Hair is our first love and that’s why we design products differently, to perform brilliantly. It all started with our unique two-tiered teeth technology, but the innovation never stops – we continue to create one-of-a-kind products that work hard for you and your hair. Using our expert knowledge, we cater to each hair type, whether it’s straight to wavy, fine and fragile, or curly and coily - that’s why we’re loved by so many, from influencers and hair stylists to our loyal customers. We understand that your hair is a reflection of your unique identity and an expression of your inner self. Good hair days elevate your confidence and mirror a positive self-image. And it's not just about looking good, it's about feeling unstoppable. Our tools do more than just detangle; they're your daily dose of confidence. We are proud to announce that in 2025 we became part of BIC brands.