TELEMETRY Information

Telemetry restores trust in AI commerce, enabling merchants to secure, attribute, and orchestrate transactions across agents and platforms with precision. 1. VERIFICATION (Fraud) Estimated to cost $28 billion annually. It is crucial because AI agents do not trigger traditional human fraud signals. 2. ATTRIBUTION (Cross-Platform) This function tackles the massive opportunity cost of missed optimization, estimated at $350 billion annually, because merchants cannot measure which agents drive sales. 3. TRUST (Reputation) TRUST is positioned as a long-term moat, focusing on the future B2B trust infrastructure market (agents-as-a-service). 4. PERFORMANCE (Benchmarking) This function drives monetization through high-margin data products (85% margin at scale) and aims to benchmark agent efficiency. The Data Flywheel: More transactions → Better patterns → Higher accuracy → More merchants → More transactions