Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, Back Market is a global marketplace for premium refurbished electronics. We’re here to help make refurbished tech trustworthy, reliable, and affordable.
As a certified B-Corp, Back Market’s mission is to do more with what we already have. Because, well, what we already have is pretty great. That’s why all the tech you find on Back Market is better than new — because not only is it in perfect working condition, independent scientific research shows that refurbished electronics have a significantly smaller footprint on the environment than brand new. Every time someone chooses refurbished tech, we avoid additional environmental impact on the planet.
Of course, it’s not just about the tech sold by sellers on our marketplace, it’s also about how we run our business — we hold ourselves to high standards when it comes to our own sustainability practices, too. We work across the refurbishment industry to develop new technologies, support environmental initiatives related to electronic waste (e-waste), and work with local governments across the globe to pass legislation that supports sustainability and the Right to Repair in the tech industry.
We know we’re not alone in our vision for a world where tech respects the planet. With 884M€ raised to date and over 10 million customers around the world, we’re well on our way to the joyful revolution of Tech Reborn.
Are you ready to join us?
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Learn about the environmental impact of refurbished tech: https://www.backmarket.com/en-us/c/news/impact-of-refurbished-on-environment
ecoATM and Gazelle are redefining how people and businesses manage technology responsibly. With more than 7,100 kiosks nationwide and a robust online platform, we make it easy to trade in, trade up, or recycle devices securely and sustainably.
For consumers, that means turning old tech into instant cash—or upgrading to a certified pre-owned device that’s better for your wallet and the planet. For our retail and brand partners, it means driving foot traffic, offering customers a value driving service they love, and supporting measurable ESG impact.
Together, ecoATM and Gazelle are building the infrastructure for a circular tech economy—one where every device gets a second life, every trade-in makes a difference, and sustainability scales across millions of users and organizations.
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