Team Playmaker Information

Team Playmaker is a partnership strategy, growth, and advisory agency operating across sports, entertainment, and media. We work with both rights holders and brands, bringing a distinctive perspective informed by experience on each side of the partnership equation. For rights holders, we develop and commercialize partnership platforms by clarifying positioning and narrative, valuing and packaging assets, and building market-facing strategies that unlock revenue and long-term value. For brands, we identify, assess, negotiate and manage partnerships designed to advance business objectives, strengthen audience connection, and create measurable impact. Our advisory work underpins every engagement, spanning market research, governance, commercial strategy, business intelligence, partnership valuation, and go-to-market planning. Purposefully focused, we provide senior-level attention, dedicated resources, and tailored support to every partner—operating as an extension of their team. Based in New York. Operating globally.