In 1853, Captain Richard King purchased a creek-fed oasis in the Wild Horse Desert of South Texas, sparking generations of integrity, preservation, and innovation.
King Ranch now covers 825,000 acres—more land than the state of Rhode Island. Over the course of 150 years, King Ranch has led some of the first cattle drives, developed the Santa Gertrudis and Santa Cruz breeds of cattle, bred the finest quarter horses, and produced champion thoroughbreds—all under its iconic Running W® brand.
Today’s King Ranch has diversified into a major agribusiness with interests in cattle ranching and feedlot operations, farming (citrus, cotton, grain, sugar cane, and turfgrass), commodity marketing and processing, luxury retail goods, and recreational hunting.
King Ranch continues to foster a culture of uncompromising quality, stewardship, and authenticity—a true testament to Captain King’s commitment and integrity.
For over 60 years we have helped supply safe and nutritious food to stores and pantries across the nation. Our commitment to innovative and responsible agricultural practices has made Deseret one of the most successful multiple-use agricultural operations in the country. Through years of hard work and careful stewardship, our land has been made commercially productive for beef cattle, citrus, and timber. Deseret's landscape is a mosaic of pastures, citrus groves, wetlands, and woodlands. All told, the Ranch is comprised of about 295,000 acres, or 450 square miles, stretching across Orange, Osceola, and Brevard counties. As a county-sized piece of property, Deseret Ranch is one of Florida's vital working lands that is managed at no cost to the taxpayer and is instead a substantial contributor to the local tax base. We have produced safe and nutritious food for more than 60 years. We believe our operation can be simultaneously productive for cattle and wildlife. As long-time landowners whose livelihood depends on the soil, rain, and sun, sustainability comes naturally. Deseret has served as a laboratory for research and innovation in a variety of agricultural sciences. From its beginning, the Ranch has worked in cooperation with other local ranchers, government leaders, and academics from multiple universities to improve resource management and agricultural operations. University of Florida specialists in pastures, citrus, production, soil, agricultural engineering, and animal science have worked alongside Ranch management and used the Ranch and its development as a model for students and visitors. Deseret is also a model operation for working in harmony with natural systems while producing nutritious and essential food. Key to our success is our multiple-use philosophy. We believe the land can fulfill many functions. We simultaneously run cattle, manage wildlife, produce citrus, and harvest timber, all while fulfilling important environmental purposes. Our operations produce safe and nutritious food while ...
Welcome to Rocking Horse Ranch, America's Favorite Family Resort! Rocking Horse is the perfect all-inclusive vacation for active families who want the casual atmosphere of a ranch, the comfort of a year-round award winning resort, and the peace of mind that comes with an all-inclusive price!
We have tons of activities from our Winter Fun Park featuring Timber Chute Snow Tube Lanes and skiing, to Big Banana Boat Rides and kayaking in the summer season. Our horseback trails will make this vacation one of the most unique family vacations you've ever had—we even have pony rides for the little ones!
Providing family fun vacations for 60 years, Rocking Horse Ranch is dedicated to service and our friendly staff members take great pride in making your stay as perfect as possible. Please tour our website and see how we can offer you a magical family vacation or give one of our reservationists a call at (800) 647-2624 for more information or to book your all-inclusive stay today!