Tasted 100% Blind Information

100% BLIND, 100% CLEAR From the beginning, back in the 90’s when he was a young sommelier, Andreas Larsson was a firm believer in blind tasting as the only true way to taste wine. The absolute objectivity of blind tasting allows the taster to focus exclusively on his or her senses, without preconceptions about the wine clouding their judgement. Andreas focused mainly on that tasting approach when on his quest to become Best Sommelier of the World, a goal he reached in 2007; and he attributes his success largely to his dedication to blind tasting all levels of wine and spirits. Sharing Andreas’s vision, we at TASTED 100% BLIND decided to organise scored blind tastings with Andreas, as a feedback and promotion tool for all winemakers – from the Bordeaux Grands Crus to the youngest wineries of the New World. We treat all wines and spirits similarly: all will be blind tasted by Andreas Larsson in optimal and perfectly identical conditions. We can thus guarantee that all tasting results are perfectly objective and trustworthy. OUR KEYWORDS : FAIRNESS AND RELIABILITY There is no distinction made among the wines we taste. Every wine or spirits maker can submit products to Andreas’s verdict, and all will pay the same participation fee. The most affordable and the most expensive wines will also benefit from the exact same treatment during transport, storage and service. This way, the tasting results are perfectly comparable, and can be confidently used by wine producers as qualified feedback for their wines and/or as powerful sales arguments.