Tashjian Marketing Information

The mission of Tashjian Marketing is to provide results oriented marketing strategy and tactical execution on an outsourced basis. Ed has extensive marketing experience at senior levels-in premier packaged goods companies, high growth retail and B2B businesses on major brands, licensed products, warehouse clubs and new ventures. His deep base of industry knowledge, channels and resources for realizing opportunities and solving problems provide quick results for most clients. Recent clients include: Vanguard Furniture: Business analytics and the planning, forecasting and launch of a custom casegoods brand. A.R.T. Furniture: Business analytics, gap analysis and the development of a 5 year strategic plan. Project included interviewing sales representatives and FT 100 customers to understand brand positioning from the market's POV. Resource Decor: where he led an exploration of the renaming the company and public relations for the brand Truliant Federal Credit Union: where he strategized the the press coverage of the expansion in the Charlotte market Truliant Case Study Calico Corners: where he executed a segmentation, targeting and positioning analysis Calico Case Study Stanley Furniture: where he guided the repositioning of the company to the "Gateway to the upper end" opening a new channel of distribution.