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Takes is reinventing how the next generation consumes sports. Instead of doom-scrolling or sifting through endless feeds, fans stay informed through fast, personalized, bite-sized games—a daily habit that’s fun, social, and effortless. We transform real sports moments into interactive experiences: Daily Blitz, Pick Six, News Clash, and Fanplay—where users can take customized quizzes and even create their own. Combine that with leaderboards, streaks, rewards, and tailored challenges, and Takes becomes the “Duolingo for sports”—the daily habit Gen Z actually wants. Why Takes? Gen Z gets news through social platforms but feels less informed and less rewarded—Takes fixes that with gamification that works. Personalized mini-games help fans absorb what matters and skip what doesn’t. Organic growth driven by campus seeding, network effects, and social competition. What We’re Building Takes is pioneering AI-personalized, gamified sports media, unlocking a massive opportunity in how young audiences consume information. Sports is just the beginning—this interactive format extends naturally to lifestyle, business, health, music, and more. Our Vision A world where front pages and feeds are replaced by PLAY—a new, interactive way to stay informed, entertained, and connected across every category fans care about.

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Liz Ludwig is the Co-Founder of Takes.

12 people are employed at Takes.

Takes is based in Oakland, California.

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