Tadavo Information

Tadavo is the decision layer where product development starts. Every function on your team works from the same real-time evidence, from kickoff to line review, so the direction you commit to reflects what the market is actually saying today, not what someone wrote down six months ago. Built for product managers, designers and developers at mid-market consumer brands, Tadavo keeps your cross-functional team aligned around a continuously updated brief instead of a static document that expires the moment it is shared. Three real-time data streams feed every decision: consumer feedback and UGC, point-of-sale and returns data, and manufacturing and sourcing inputs. These streams run through a knowledge graph grounded in 40 million consumer reviews across 7 million products. When something shifts in the market, your team sees it before it becomes a problem. Tadavo sits upstream of PLM. Your PLM manages execution. Tadavo is where the brief your PLM executes comes from. It feeds your existing systems. It does not replace them. Built first for performance footwear, Tadavo is expanding to apparel, accessories, soft goods, and lifestyle. The same brief problem exists across every category. We are starting where the evidence base is deepest and the cost of a stale brief is highest.