Tacet Information

Stop spending equally on customers who aren't equal. A handful of your customers are worth 5 to 10x the rest. Right now you acquire, retain, and discount all of them on the same budget. Tacet tells you which is which, before the money goes out. Tacet scores the forward lifetime value of every customer in your Shopify store: what they will contribute over the next 12 months, net of returns and discounts, with a confidence interval. Not what they spent. What they will pay back. The scores land in your Klaviyo account as segments your team can act on the same day. No new dashboard, no engineering time. One engine, three products: The Diagnostic. A free, read-only analysis of your customer base. Every customer scored by forward value, a written report, and the model's back-test on your own history. Yours to keep either way. Forward CLV. The monthly subscription. Scores refreshed each month and pushed into your existing flows as named segments, with a monthly brief on what changed. Playbooks. Targeted interventions on the customer pools the model nominates, each measured with its own controlled experiment and a written verdict. The ones that read null get retired. The models come from the Fader and Hardie probabilistic CLV lineage, validated on a held-out slice of your history before they direct a dollar. In a recent controlled trial, a targeted offer built +$5.20 in net forward value per customer, while an email the dashboard called healthy read statistically zero and was retired. If you optimize for this week's revenue, we're not for you. If you're accountable for what the P&L looks like in 12 months, we tell you which customers get you there. Start with the free analysis: tacet.ai