MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
Kasa is the industry-standard brand and operator of flexible accommodations. Founded in 2016 by professionals who previously drove growth at firms Airbnb, KKR, and Apollo, Kasa combines deep technology and real estate expertise, operating from its New York headquarters.
Our company leverages its proprietary tech stack to partner with institutional real estate owners, turning single-family, multifamily, and hotel properties into short-term rentals that cater to modern business and leisure travelers—offering a perfect blend of dependability, comfort, and style.
At Kasa, we’re not just changing how people travel; we’re reimagining the potential of real estate assets, turning them into profitable and sustainable investments.
Discover how Kasa can elevate your property’s profitability. Visit us at blog.kasa.com to learn more and subscribe to our latest updates.
Founded in 2006, Ferm Living is a Danish design brand with a global outlook and passion for quality design. Dedicated to celebrating life’s many contrasts, Ferm Living creates collections of furniture, accessories, lighting, and kids’ products that make you feel truly at home.
DK
Private
$10M Revenue
http://www.fermliving.com
129 Employees
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