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โ›ฐ ๐“๐ก๐ž ๐ฐ๐š๐ฒ ๐Ÿ๐จ๐ซ๐ฐ๐š๐ซ๐ ๐ข๐ง ๐ญ๐ก๐ž ๐ฆ๐š๐œ๐ก๐ข๐ง๐ž๐ซ๐ฒ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ. The machinery industry continues to struggle with the current economic instability. One possible solution for machine manufacturers is to focus on the service business model. Unfortunately, the potential is often overlooked. - Service is crisis-proof - Service can be planned - Service is high-margin (50-70% compared to 0-10% from machine sales) And as the saying goes: Service sells the second machine! For your customers, the quality of service is 50% decisive for an investment decision - as much as product quality and price together. By switching from a product-centric to a service-centric approach, machine manufacturers can use their customers' IoT data to become "service champions" and increase their revenues. Servitization involves offering customers a range of services and solutions such as maintenance, repair and upgrades in addition to the traditional product offering. By implementing this model, machinery manufacturers can increase customer loyalty, improve revenue predictability and enhance their ability to capture valuable data about their customers' usage patterns and needs. The way forward: greater resilience through Equipment-as-a-Service. Overall, the gradual evolution of Equipment-as-a-Service, can help machinery manufacturers stay competitive in the challenging economic environment and position themselves for long-term success. Your competition never sleeps - take the next step towards the future.

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Albert Gorlick is the Co-Founder and CEO of Synctive.

8 people are employed at Synctive.

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