We send you personalized samples, give you access to rare
and original spirits, invite you to great events, and keep
you educated & entertained with booze-themed content.
It all began in 2009, in a tiny workshop in Hammersmith, London. Our Founders, Sam, Fairfax and Jared had an unwavering belief in things well made - the way they used to be, the way they should be. Their mission was simple - to bring a London Dry Gin of truly uncompromising quality and character back to the city where it first earned its name. Smooth enough for a Martini, bold enough for a G&T, our London Dry Gin is truly something to behold. Every bottle of Sipsmith is hand crafted in genuinely small batches. Every drop of every batch is lovingly laboured over by hand, by our dedicated Distillers. No regimented timings, no automatic cuts, just a craftsman’s flair and a passion for gin well made. We believe this is the only way to craft spirits of this quality. We have since added to our collection a selection of our talented distillers' most delicious experimental gins, all inspired by our London Dry recipe, such as our Lemon Drizzle Gin and Sloe Gin. Each hand crafted gin is lovingly laboured in small batches in our London Distillery – the way it used to be, the way we believe it should be.
Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the world’s best drinks buying experience.
We (re-)started MoM because we were fed up buying from companies who were poor, knew it, and didn’t care. We were fed up with all the things it seems you have to accept when dealing with online businesses – unanswered emails, being passed from pillar to post by an IVR system that seems designed to make you hang up, and policies which ensure that when you finally do get through to someone, they are powerless to help you. We were fed up with being treated as if we didn’t matter, by people who didn't care.
So we hired people who actually wanted to deliver great service and gave them the authority and latitude to do just that...
Because of them, we've been able to win a few awards worth mentioning:
Global Online Retailer of the Year – Icons of Whisky 2018, 2017, 2016, 2014, 2013 & 2012
Online Retailer of the Year – Icons of Gin 2018
Digital & Social Media Campaign of the Year – Drinks Int’s Drinks Marketing Challenge 2018
Digital Business of the Year – Digital Entrepreneur Awards (DEA) 2017
Online Retailer of the Year – DEA 2017 & 2016
Best Grocery eCommerce – eCommerce Awards 2017
Best Innovation in eCommerce Delivery/Logistics – eCommerce Awards 2017
Online Retailer of the Year – International Wine & Spirit Competition 2016 & 2014
eCommerce Gold Award [overall winner] – eCommerce Awards 2016
Medium eCommerce Company of the Year – eCommerce Awards 2016
Best Social Media eCommerce Campaign – eCommerce Awards 2016
Best Marketing & Advertising eCommerce Campaign – eCommerce Awards 2016
Best Digital & Social Media Campaign – International Spirits Challenge (ISC) 2016 & 2015
Best Blended Scotch over 21 years old – ISC 2017
Best Single Malt Scotch over 21 years old – ISC 2016
World's Best Whisky Liqueur – World Drinks Awards 2017, 2016, 2015, 2014 & 2013
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