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SWOP is an Agentic AI brokerage for secondary luxury assets. It helps owners and businesses with valuable items (Luxury Assets) like watches, cars, handbags, fine art, yachts and real estate to autonomously sell, manage, source, and trade their assets without needing brokers, platforms, or sales expertise. At the heart of SWOP is SWOPi, your personal AI agent. SWOPi works 24/7 on your behalf, intelligently handling everything from valuation and listing to negotiation, prospecting and cross-marketplace distribution.

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Riccardo Dana is the Founder and CEO of SWOP.

4 people are employed at SWOP.

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