Swoonery Information

Experience Fine Jewelry. Feel Understood. Swoonery is an e-commerce platform that uses technology to make buying jewelry online meaningful and convenient. By solving the problems consumers face when buying jewelry (inconvenience, difficult discovery, uncertainties about sizing and gift-giving) we simultaneously provide users with a unique shopping experience and brands with a powerful sales platform. Swoonery aggregates the world's top jewelry brands and products, takes users down purchase pathways that adapt to the buyer's purpose and recommend products that are tailored to the intended recipient. Unlike traditional jewelry retailers whose scalability is limited by their reliance on high-touch in-store sales staff, we engage the user's own social network to make gift-giving intuitive and convenient; and unlike multi-category e-commerce retailers and social discovery platforms, we combine jewelry industry expertise with data and technology to remove obstacles specific to the purchasing of jewelry.