Switchover Media Information

SWITCHOVER MEDIA was established in July 2009 with the management buy-out from The Walt Disney Company of some of Jetix Italy’s assets owned by former Fox Kids/Jetix Italian independent TV broadcaster Switchover Media operates: - K2, the free-to-air kids channel available via digital terrestrial and satellite, aimed at kids 5-12 and families focusing on boys (60% boys/40% girls); - FRISBEE, the free-to-air kids channel available via digital terrestrial and satellite, targeting kids 4-10 with a girls skew (60% of viewers) and families; - GIALLO, the first free-to-air channel entirely devoted to the mystery/crime genre; - FOCUS, the new free-to-air factual entertainment channel born by the most successful Italy’s monthly magazine; - GXT (and GXT+1), the pay TV channel exclusively available through Sky Italia Entertainment Package and aiming at a young-male audience. Thanks to K2 and FRISBEE’s combined audience, in 2010 SWITCHOVER MEDIA stood out as the #1 Kids channel provider in Italy, keeping the leadership in 2011 In June 2011 Switchover Media expanded with Switchover Licensing, the in-house licensing unit developing licensing, franchise management, and brand marketing activities related to programming aired on K2 and FRISBEE.