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Most small companies already have the data. Google Analytics, a CRM, ad accounts spending real money every month, and a spreadsheet somebody rebuilds by hand because it is the only place those numbers ever meet. The systems also disagree: Google Ads counts one number of leads, HubSpot another, Google Analytics a third, and nobody has written down which one decides. What these companies don't have is anybody who can connect those systems and then interpret what comes out the other side. Switchboard Partners is a Chicago marketing analytics practice that does that work. It routes the marketing and sales data a company already owns into one place that company controls, builds the reporting on top of it, writes down the definitions so a qualified lead still means the same thing next quarter, and then stays on to keep it accurate as the business changes. HubSpot on any plan works; Enterprise isn't required. Enterprise consultancies solve this problem well and charge accordingly. At the small end it mostly goes unsolved. Agencies can also bring Switchboard Partners in behind their own brand, for the measurement work their clients ask about. The client stays the agency's client. The engagement is deliberately built so that a client isn't stuck with it. Your cloud account, your repository, your definitions written down, thirty days notice. Every number traces back to individual records, so it can be checked without asking. The services page sets out what it costs to run once the engagement ends. It is also small on purpose. Only a few engagements run at a time, because what a client is paying for is senior attention and there is no way to give that to twelve companies at once. Buildouts start at $5,000 and take about four weeks. Ongoing work starts at $1,500 a month. Based in Chicago, in Ravenswood. The work is remote and clients are wherever the work is.

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Switchboard Partners is based in Chicago, Illinois.

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