Swimpruf Information

Our focus is on outdoor adventure, travel, gear and wristwatches and our expertise in these areas sets us apart. Our ability to work together, in the studio and the field, to provide words and pictures gives us a unique advantage and offers a single source solution. "Swimpruf" was the word that appeared on a hangtag included in the box of a certain iconic dive watch in the 1960s and '70s. Roughly translated, it meant that the watch was waterproof enough for scuba diving and we chose the name for our business since we got our start reviewing and photographing dive watches. Though we have diversified our work to include topside pursuits as well, we've never forgotten our roots. J a s o n