SWIM WORLD Competitors

Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe. Reebok strives to inspire people everywhere to be their absolute best – physically, mentally and socially. ABC

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OUR VISION Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision, pursuit and American ingenuity, we have become a brand synonymous with the athlete. Like all athletes we work with an intense spirit of competition, but unlike the others, we refuse to stop there. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and sheer will power. For us, engineering the fastest, most advanced performance products is more than just a goal, it’s a requirement. At TYR, we’re always in front. ABOUT TYR Founded in Huntington Beach, CA by swimwear designer Joseph DiLorenzo (current owner) and 1972 Olympic Bronze Medalist Steve Furniss, TYR Sport was established in 1985 to provide the competitive swim market with vibrant, performance-driven prints. Since its inception three decades ago, TYR has grown to exist as one of the world’s most recognizable swimming and triathlon brands. With global distributors and an international following, TYR remains dedicated to building the industry’s most durable, uniquely designed swimsuits, cutting edge equipment and innovative caps and goggles. On a relentless path to push the limits of sportswear we not only reimagine technologies for enhanced competitive performance, but also embrace lifestyle markets to accommodate athletes and water enthusiasts at every level.