Swell Restaurant Competitors

Nobu, the world-renowned Japanese restaurant recognized for pioneering a new-style Japanese cuisine, started as a business partnership in 1994 between Chef Nobu Matsuhisa and his partners, Academy Award-winning actor Robert De Niro, producer Meir Teper, and restaurateur Drew Nieporent. Originating in New York as the flagship restaurant, the Nobu brand is now an empire that spans five continents with over 55 restaurants and growing. Following the success of the restaurants, Nobu Hospitality opened the first Nobu Hotel in 2013 in Las Vegas and today has 38 hotels and 12 residence projects. Follow us on Instagram @noburestaurants

A lively, all-day, Asian inspired restaurant with a contemporary Japanese aesthetic. The refectory-style dining room is flanked by a long, open kitchen and bar; downstairs lies a secret space for events, parties and karaoke. Supernormal’s menu is influenced by the cuisines of Tokyo, Shanghai, Seoul and Hong Kong. It celebrates the notion of shared feasts via a selection of classic dishes alongside some new and inspired interpretations.

Our family of businesses are: Cumulus Inc., Cumulus Up., Cutler & Co., Marion, Supernormal, Supernormal Canteen, Builders Arms Hotel and Meatsmith Specialty Butcher. We are genuinely different in the way that we think and work. Our restaurants range in cuisine and dining style - from an iconic all day eatery and bar, to a fine dining flagship in Fitzroy, and a lively public bar and bistro in one of Melbourne’s oldest pubs. Just to name a few. Our venues are lauded as amongst Melbourne’s best - we know that talented individuals and great teams are at the heart of every buzzing restaurant. Executive chef and owner Andrew McConnell‘s restaurants challenge industry norms through exciting culinary vision and best practice in all aspects of business. We are driven by meaningful hospitality. We are determinedly progressive, creative and professional. We are generous with our hospitality and knowledge. We see other restaurants as our counterparts, not our competitors, and we nurture talent in the way it deserves to be nurtured. We recognise the role of restaurants today - they have become spaces to connect with one another and enjoy life’s simple pleasures. Our menus honour the great produce of Victoria, and we work directly with local farmers and growers who are the bricks and mortar of what we do. We source ethically, we tread lightly and we always respect the provenance of our ingredients. We are worldly and always looking outwards for inspiration. Our industry is spirited, fun and challenging, and we couldn’t love what we do more.