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Retailers are losing billions of dollars annually in lost revenue due to “ISNO” inventory, which refers to products In Stock but Not available Online. ISNO inventory occurs when products are available in-store and often in the warehouse but not online, resulting in lost sales from customers who cannot find the product they want on a retailer’s website. Retailers are struggling to accurately manage their ISNO inventory and keep it up-to-date with changes in their physical stores.ISNO arises from an over-reliance on manual processes and spreadsheets to manage the creation of the required digital assets and data. The disconnected processes and systems retailers use fail to provide the visibility and operational efficiency required to quickly launch products. Enter Sweft, the ultimate solution to ISNO. Sweft is a SaaS workflow productivity tool designed to help retailers launch products more efficiently, resulting in optimized full-price sales. Sweft was created by an experienced team of former e-commerce retailers with a deep understanding of the ISNO problem. With Sweft, retailers sell more products at full price, improving profitability. An end-to-end solution, Sweft increases revenues and profitability by enhancing collaboration & communication across the company, and by improving productivity through reduction of data entry and tedious tasks. Sweft sits alongside your technology stack, providing a single resource for your team’s product content needs. Syncing information between buying, merchandising, planning, creative, web production, marketing and other departments, Sweft creates transparency and provides priorities, preventing the process from being a roadblock to your growth. Learn more at www.gosweft.com

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Ranjana Sharma is the Co-Founder of Sweft.

7 people are employed at Sweft.

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