Sweetums Information

Sweetums is a sensory beauty brand built with the desire to make connection easy, convenient and playful. Founded by a clinical psychologist, Sweetums was created to bridge the gap between beauty and intimacy—two categories that have traditionally been kept separate. The result is a new kind of product experience: one that uses scent, taste, and touch to create connection in a way that feels effortless, approachable, and real. Our hero innovation, Sweet Spot, is the first solid flavored fragrance—designed to be worn like a perfume. Our products range from wipes, to fragrance to lip balm (and beyond). We believe intimacy isn’t just about a single moment—it’s built through small, everyday interactions. That’s why our products are designed to fit seamlessly into daily routines, whether you’re getting ready for the day or creating a moment of connection with a partner. Sweetums is sold DTC, Amazon, TikTok Shop, and in national retail, including Walmart, with a rapidly growing community of customers who are drawn to its blend of innovation, psychology, and convenient self-care. We’re not just building a brand—we’re working to help people connect in a world that is more disconnected than ever.