SWEDISH FALL Information

Oh hey, we’ve been expecting you! We’re Swedish Fall, an activewear brand that strives to make fashion recycling unprecedentedly convenient and to thereby contribute towards a more sustainable future of fashion. We change consumer habits by pioneering a new form of fashion e-commerce, bringing together a more conscious approach to shopping with our 1-for-1 concept: Every purchased item results in one old piece of clothing sent back to us for recycling and reutilization. Join us and help us to build the world’s first circular fashion company at scale. Born in Germany and based in London, we’re growing up pretty fast. Fancy chatting more? Drop us a line, we’re a friendly bunch.