Swaystack Information

Onboarding is broken. 44% of new accounts opened go inactive year 1 because it is notoriously hard to move over a primary banking relationship. Meanwhile, new account holder cost of acquisition and servicing is upwards of $500. Table stakes steps include funding, direct deposit, card subscription transfer, ACH bill payments, and more. Banks and credit unions win primary financial institution and top of wallet status with Swaystack's gamified onboarding platform.