Sway Creative Labs Information

We elevate brands and the people behind them. Sway Creative Labs is an independent, full-service advertising agency based in Norfolk, Virginia. Founded in 2012, we specialize in destination marketing, corporate communications, healthcare, entertainment, and food and beverage. Our strategic approach is guided by data, influenced by experience, and steeped in intuition — built to deliver big ideas and even bigger results. We add accountability to imagination. That means our campaigns are meticulously constructed, with plenty of creative variants and tactics to land the right message with the right prospect, levers to pull to respond to audience trends, and the elasticity to experiment. Delivering the relevance and repetition required to get our clients the results they're looking for isn't always easy business. At Sway, we work smarter and harder. Our creative capabilities live entirely in-house — design, animation, video production, copywriting, photography, and web development. That means no markup, no miscommunication, and no creative vision lost in translation. Our in-house media department marries experience and experimentation across digital and traditional channels. As one of a handful of independent agencies our size with a direct relationship with industry leading DSPs, that means better inventory, better cost savings, and better conversion rates. We make you a priority. After seeing too many clients put on auto-pilot by their previous agencies, "doing what we say we're going to do" has become a genuine differentiator for our shop. You'll only get our A-team — because we don't have any B players. You'll have direct access to the people actually doing your work, and you won't get passed off once newer business comes through the door. Any client worth winning is a client worth keeping. Sway's built its reputation on making evangelists of the brand managers we've been lucky enough to work with. When they move up or move on, they often take us with 'em.