Svart Records Information

Svart was founded in 2009 by Pulkki and Jarkko Pietarinen. The latter is responsible of the manufacturing side of things. In addition to them Svart employs CEO Jukka Taskinen and two part-time hires for shipping and handling and paperwork. Last year the label put out almost 100 releases. An exhausting quantity by any meter imaginable. "It's partly because of publishing rights and their tight schedules of Liisankatu series", justifies Pulkki referring to the dozens of archeological jazz and prog releases excavated from the vaults of the Finnish broadcasting company Yle. A topic that gets Pulkki so enthusiastic that it's easy to pin down at least one of the reasons the label was founded. "I find it more important to release an obscure piece of Finnish electronic music from the 60's that will sell 70 copies worldwide rather than a much safer album - economically and music-wise - by a hyped current band. I believe this kind of cultural documentation will pay off in the future."