MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
For over seventy years, Sasaki has brought together the best of architecture, interior design, landscape architecture, planning, urban design, civil engineering, graphic design, place branding, and data science to shape the places in which we live. Out of our Boston, Denver, New York, Los Angeles, and Shanghai offices we are defining the contours of place and redefining what’s possible along the way. Today, we are a diverse practice of over 300 professionals who share a singular passion for creating spaces and places around the world that prove human potential.
For twenty-five years, we have been creating authentic, contemporary and timeless furniture from solid wood. We believe in creating quality wooden furniture that lasts for generations and withstands trends. Our timeless designs are versatile and associate well with different styles, while our solid wood is strong and ages incredibly well with time.
Outstanding craftsmanship is at the core of our brand, and behind the simplicity of our pieces lies a constant drive for innovation. Incorporating advanced techniques to our process of creation, each new design is revised and reworked to the last detail: every curve, texture and line reflects our design values.
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