Süvari Competitors

Established in 2004, DeFacto operates with a vision to become a global fashion brand. Meeting its customers in more than 500 stores, DeFacto serves millions of customers worldwide through its online operations. As a pioneer in the ready-to-wear sector, DeFacto operates as a global fashion brand and a technology company. Under the DeFacto Technology umbrella, it develops infrastructure for omni-channel technologies with a software development team of over 300 professionals. Acting in line with consumer demands and expectations, the brand has introduced its sub-brands, DeFacto COOOL, DeFacto FIT, DeFacto Modest, DeFacto LIFE, DF Plus, and Fall in Love, to customers worldwide. DeFacto is also a signatory to the United Nations Global Compact and the Women's Empowerment Principles (WEPs) and is a member of the Better Cotton Initiative, demonstrating its commitment to social and environmental responsibilities. In 2022, the brand shared its 9th Sustainability Report with the public. The brand, which leads its sector in water efficiency and wastewater management throughout all production processes from the design stage, has been one of the pioneering brands signing the CEO Water Mandate, an initiative of the United Nations Global Compact. www.defacto.com

Penti Çorap founded at 1950 in İstanbul. Penti is the leading hoisery brand in Turkey with more than 40% market share. - Annual 80.000.000 pairs pruduction - Fully integrated production starting from yarn and ending up at the retail store. - The capacity of production at world quality standards by using new technologies in hosiery sector. - 45.000 m2 factory promises in Çorlu. - 4.000 employees. - International offices in UK, Italy, Romania, Kazakhistan, Cyprus. Products: - Hosiery - Homewear - Lingreie - Beachwear Stores: - More than 400 stores at the most prestigious shopping malls and streets. - In line with the consumer's expectations every week renewed product portolio' - Average surface 100m2, 20.000 customers store/month. - Beyond Turkey, 200 stores in 34 countries. Brand Attributes: Socially responsible versatile innovative young and dynamic trendsetter reliable leader brand. Vision: In Turkey – To continue being the unchallenged legwear leader; to become the top of mind consumer choice for intimates & beachwear. In the Region – To become one of the two top leading Int’l brands in all the 3 categories. Mission: Build trust relationships & evoke the admiration of our consumers through products and services, to make them feel special by over delivering against their expectations in the leg wear, intimates and beachwear categories.

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