Since 1985, Surfline\Wavetrak, Inc. has connected people with the ocean. Starting with surfers and since expanding to offshore cruisers, anglers and a myriad of other ocean-goers, we're constantly seeking out ways to deliver the peak ocean experience to our global audience.
Our brands serve a wide swath of ocean-goers. Surfline is the leading surf report, forecast and media product, used by millions of surfers worldwide to connect with their passion - surfing. Buoyweather serves offshore cruisers, anglers, kite surfers and many other open ocean enthusiasts via a multi-faceted suite of marine weather charts and forecasts that help you to stay safe out on the water. FishTrack specifically targets offshore anglers, providing all of the oceanographic overlays and data you need to find and catch more fish.
Our core values are reflective of our balanced culture, a fine line between growth-oriented focus and a laidback beach lifestyle. They are: Bring Your Passion, Keep It Personal, Be Humble, Set Your Line and Push Our Limits. We lean on our values as a guiding light for all of our decisions, from strategic planning to the way we clean up after ourselves in the office kitchen (well, usually).
Ultimately, we help people to enjoy the ocean. We believe this purpose has the power to bring joy to human beings all over the world, and we embrace the opportunity to deliver on that cause.
Swellnet has been Australia's leading provider of surf reports, surf forecasts and live streaming surfcams since 2002, earning an unparalleled level of trust within the surf community.
Swellnet supplies daily surf information for its website and a wide range of third party clients across print, radio, television and online, produced by its in-house team of qualified surf meteorologists.
Swellnet also provides specialised weather forecast services to a wide range of film production companies.
Australia's biggest surfing magazine, based on the Gold Coast, Queensland, Australia, we pride ourselves on running the best photos, of the best surfers, in the best waves in the world.
Surfing Life was founded in 1985 with the aim of delivering both timely reporting and top quality production values. It quickly became a market leader and remains the most accessible and relevant surf media brand in Australia.
Surfing Life is not just a bloody great surf mag, it’s a fully fledged media engine churning out content across multiple media channels: print, tv, on-line, mobile, social, e-newsletters and events.
Our readers are from all walks of life who consider surfing a youthful passion that compliments everything else in their life. To them Surfing Life is not just relevant, it’s important, because it focuses on the core fundamentals of surfing, the only constants that unite our diverse tribe: Surfers, Waves, Surfboards, Technique and Surf Travel. To them it’s a trusted source of reference, containing important information that directly impacts and ignites their passion. Essentially, Surfing Life is a need, not a want.
To our advertisers, media partners and supporters, Surfing Life is not just another surfing periodical, it’s a valued conduit providing direct access to a passionate niche audience whose influence spreads far beyond its reach. It’s a unique and progressive publishing model that’s designed to be relevant.
The Surfing Life reader is a surfer through and through. They are anyone from a cheeky grommet in the line-up to an influential local shaper. They are spread far and wide across our country, and now thanks to our globally distributed digital editions they are expats living abroad too.
Our reader lives for surfing and this is evident in what they wear through to where they go on holiday. They are informed, opinionated and are 100% entrenched in the surfing lifestyle.
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