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Surff is building a fair data marketplace that reconnects the broken relationship between people, their data, and the brands trying to understand them. Today’s digital economy runs on behavioural insight, yet consumers see none of the value they create and marketers are left navigating a fragmented, privacy-constrained landscape with shrinking visibility. Surff fixes this by rebuilding the data economy from the ground up - ethical, consent-driven, transparent and mutually beneficial. For consumers, Surff finally gives people control. Our platform captures their real online journeys — not through cookies or hidden trackers, but through explicit consent and clear value exchange. Users own their data, decide who can access it, and get rewarded when brands use it to learn and improve. It’s simple: your data, your value. For brands and marketers, Surff restores the visibility they’ve lost. With cookies fading, privacy laws tightening, and user behaviour becoming more complex, attribution and performance marketing are increasingly guesswork. Surff provides anonymised, full-journey clickstream insight that reconnects discovery, research, and purchase across the open web. The result: better attribution, lower CAC, higher ROI and a richer understanding of true customer intent. Behind the scenes, Surff blends advanced data graphing, AI-driven insight, and blockchain-powered transparency to ensure trust, accuracy, and accountability at every step. Our marketplace model creates a natural flywheel: as users join and earn, brands get cleaner insight; as brands tap the insight, rewards and value to consumers increase. Surff is redefining the data economy — one where consumers profit, brands see clearly, and insights are built on trust. If you’re a marketer, brand leader, investor, or innovator shaping the future of data and privacy, we’d love to connect.

Website https://surff.io
Employees 1 (1 on RocketReach)
Founded 2024
Industry Data Infrastructure and Analytics

Surff Questions

Ian Griffiths is the Founder of Surff.

1 people are employed at Surff.

Surff is based in London, England.

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