Suprem Competitors

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity at its core. 50 years on, and 55 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We bring together a nostalgia for the past with an enthusiasm to shape the future. It’s what makes us UO. Want to be part of it? Join us!

Established in 2011, Kith is a leading lifestyle brand and progressive retail concept that’s celebrated globally for its ability to tell stories, evoke nostalgia, and connect product to the passion it’s woven with. Now in its eleventh year of business, Kith has in-house apparel lines for men, women, and children, an ice cream parlor in every flagship, a full-service restaurant, and a retail footprint in three continents. Born and raised in Queens, New York, Kith Founder Ronnie Fieg rose the ranks from 13-year-old stock boy at footwear franchise David Z. to the company’s chief buyer, earning him a profound understanding of the retail landscape and a network of powerful brand relationships. As the brand’s CEO and Creative Director, Fieg is known for his ability to create premium products and deliver unparalleled experiences, with a personal philosophy of giving the consumer more than what they pay for. Using Kith as a vehicle, Fieg has applied his signature lens to an impressive list of collaborators, including Coca-Cola, Nike, Versace, BMW and many others.

Supreme, a New York streetwear brand founded in 1994, began as a small skateboard shop but quickly rose to fame for its unique perspective on street culture. Its founder, James Jebbia, wanted to create more than just clothing; he wanted to create an attitude—rebellious, free, and avant-garde. Every piece bearing the Supreme logo seemed to say "no" to convention. From the classic red-on-white logo to limited-edition collaborations, Supreme has become a favorite among skateboarders and fashion icons alike. For decades, Supreme has continuously crossed boundaries, collaborating with various brands, artists, and designers, breaking the boundaries between streetwear and high fashion and becoming a phenomenal cultural icon. Today, Supreme has transcended clothing itself; it is synonymous with street spirit and a totem for generations of young people to express their individuality and find a sense of belonging.