Laird Superfood was born when pioneering big wave surfer Laird Hamilton set out to find a better morning routine to improve and sustain his performance on the waves. He began experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, eventually perfecting a recipe that not only sustained his energy, but tasted incredible.
This founding spirit still flows through every product we make. From your day’s first cup to your last snack, we believe everything you put in your body should fuel the best version of yourself.
We are a stand up paddle brand, we are a lifestyle brand, we are racers, we are surfers, we are anglers, we are industry leaders, and we are technical innovators. The technical innovations are what allow us to stand apart. From designing the world's first fishing specific stand up board to creating a proprietary carbon/innegra weave, BOTE continues to push stand up paddle boarding forward. These innovations allow our customers to paddle faster, further, and with purpose.
Wind, paddle or wave power: Starboard is the world-leading natural watersports brand covering windsurfing, standup paddle boarding, surfing and apparel.
Across these sports, Starboard sets the trend with innovative board shapes and technology, and a reputation for performance backed by the most successful team of watermen.
By designing and manufacturing the best equipment in the industry from one end, and promoting watersports to the general public on the other, Starboard strives to get as many people on the water as possible.