SUPERNATURE Competitors

Garden of Life, LLC is a recognized leader in natural specialty vitamin & supplement industry. Our portfolio includes the following brands: Garden of Life® Founded in 2000, the sole purpose of Garden of Life® is and always will be to empower you, our consumers, with the tools necessary to achieve extraordinary health. And, at the same time, ensure that we are offering clean, traceable, clinically studied ingredients in the most sustainable way possible. Solgar® Solgar® is the result of 75 years of commitment to quality, health, and well-being. Our mission throughout the decades has remained the same: to create the finest nutritional supplements in small batches, made possible through tireless research, using only the finest raw materials. When it comes to quality, Solgar® is The Gold Standard. American Health® At American Health, we make good health simple. With over 60 years of experience bringing you the highest quality nutritional products created to help maintain your optimum health and wellness.

Life Extension® is the health solutions expert that is translating scientific research into everyday insights for people wanting to live their healthiest lives. For almost 40 years, Life Extension® has pursued innovative advances in health, conducting rigorous clinical trials and setting some of the most demanding standards in the industry to offer a full range of quality vitamins and nutritional supplements and blood-testing services. Life Extension’s Wellness Specialists provide personalized counsel to help customers choose the right products for optimal health, nutrition and personal care.

Wild Nutrition — Experts in women’s health & nutrition, Pioneers of Food‑Grown® supplements, formulated by registered nutritional therapists & trusted wellness experts. What we do - Develop Food‑Grown® supplements with superior absorption and no fillers or additives. Our VitaminD is shown to be 113% better utilised by the body - We offer supplements for all life stages and needs: PMS, fertility, pregnancy, menopause, hormones, sleep, immunity, gut, energy and beauty - Over 300,000 happy customers and more than 160,000 reviews including from top health and beauty editors at Vogue, Grazia & Women's Health. - Stylist magazine independently asked 18 CEO, beauty editors and doctors to cite their ‘go to’ supplements and over a quarter of them stated Wild Nutrition products. Why we’re different - Backed by science and real nutritionists—our founder and wellbeing author, Henrietta Norton (BSc Dip NT) ensures every formula supports holistic health. Five Gold-standard scientific absorption studies - Proud Certified B Corp since 2021. We are committed to ethical practices, sustainable packaging & traceable ingredients. - We empower women with ‘UK firsts in wellbeing’ like our weight management support supplement. How we support women - 20% off when you subscribe monthly - Free award-winning expert consultations – book a 15‑minute chat with a nutritional therapist. - Refillable glass jars, recyclable refills, flexible subscriptions with free UK delivery Connect with us if you’re - Looking for expertise in women’s wellness—whether you're a health professional, retailer, or consumer. We’re growing fast and building our women’s wellbeing community.